A master franchise describes a business situation whereby all of the franchises in a specific country or area are owned by one ‘master franchisee’. This means that a franchisor has expanded their franchise into a new territory, and there is one franchisee who oversees all of the individual franchises within that region or country, called a ‘master franchisee’. Typically, this operation is carried out on a by-country basis, meaning that each country that the brand is present in will have a single ‘master franchisee’ who is responsible for all aspect of the business within that country. This creates a hierarchy that helps to ensure successful franchising on a global scale.
If you’re interested in creating a master franchise of your business, speak to the expert team at Prestige Franchising and discuss your options today. With years of experience and an international reach, we can ensure that your next big business expansion is a success. Whether you’re in need of legal advice, financial advice, or simply want a further explanation of the step-by-step process of creating a master franchise, our team are on-hand to help.
By setting up a master franchise for your business, you can benefit from enormous business growth in a new territory. This is achieved not just from the immediate competitive advantage that your business will have, but from the extra level of control that is present when a master franchise is created. By having a master franchisee oversee all aspects of the business in a chosen territory, a greater level of cohesion is created and the decisions made will be contingent to the specific area or country. As a franchisor, you can therefore be confident that the best business management methods are being utilised for that country, and in a way that is replicated throughout the territory. This coordinated approach to franchising ensures the right level of brand consistency.
To find out more about our master franchise opportunities or any of our services, get in touch with the Prestige Franchising team today on 0800 061 4804. You can also head over to our contact page and leave us a message via our online form and a member of our team will be in touch as soon as possible to help you with your query.